Chinua Achebe’s novel, Things Fall Apart, follows the...

Chinua Achebe’s novel, Things Fall Apart, follows the tragic life of Okonkwo, a man who suffers a miserable fate due to the fear of failure that controls every action he makes. Though the fear of failure acts as motivation to become a successful and respected man at first, it later cripples Okonkwo in such a way that failure ultimately defines his life. Okonkwo is constantly afraid of being a victim of weakness and desperately tries to remain a strong and unyielding man. It is his overwhelming fear of weakness that causes things to fall apart in his life, as his attempts to avoid failure and weakness eventually lead to the ultimate defeat: his shameful suicide. Fear of failure and weakness dominates Okonkwo throughout his life. At first†¦show more content†¦Okonkwo’s unhealthy obsession of wanting to be an unbreakable man becomes so paralyzing that he no longer understands how to recognize the line between weakness and strength. His definitions of strength and weakness are so different from that of the other villagers that he feels compelled to prove himself worthy in ways that are not necessary in the opinions of others. Because of this, he leads himself to his own destruction and failure. It is Okonkwo’s contrasting views from the views of the others in the village that lead to his demise. When the villagers of Umuofia gather to have a meeting to discuss what actions to take regarding the white men, Okonkwo attends with the resolution that no matter what his fellow villagers decide, he will indeed avenge himself and act against the white men. During the meeting, however, five messengers come on behalf of the white men. Okonkwo is enraged by this and jumps forward, standing in front of the messengers and confronts them. When the head messenger says that they have come to end the meeting, Okonkwo becomes so infuriated that he kills one of the five messengers. When the villagers let the other messengers escape, Okonkwo realizes that his village will not go to war with the white men and disappears from the meeting. Later he is found hanging from a tree, dead. Okonkwo makes numerousShow MoreRelatedCommentary on Passge (Page 124-125) of Things Fall Apart by Chnua Achebe1162 Words   |  5 PagesIn this passage of Things Fall Apart, by Chinua Achebe, the protagonist and main characters of the novel, Okonkwo, has just been sent into exile away from his land of Umuofia , Nigeria . The crime he has committed to receive such a punishment is the sin of murder. While he is attending a funeral for a man named, Ogbuefi Ezeudu, Okonkwo’s gun accidentally explodes and kills Ezeudu’s sixteen-year-old son. Killing a clansman is a crime against their earth goddess, thus, Okonkwo and his family are sentRead MoreEssay on Things Fall Apart, by Chinua Achebe3009 Words   |  13 Pagescolonized societies and the ways in which writers articulate that identity. Things Fall Apart is a good novel that serves as a reminder of what Nigeria once was. It shows how a society can deal with change, how change affects the individuals of that society, and how delicate a change can be; so much so that the people themselves are surprised at the change. Things Fall Apart is an English novel by the Nigerian author Chinua Achebe which was published in 1957. Throughout the book the role of customsRead MoreThe Portrayal of Women in Things Fall Apart Essay1070 Words   |  5 Pagestendency to look at them more or less than a slave. Chinua Achebe’s post-colonial novel, Things Fall Apart, do at some points of the novel support the case of the subjugated African women in the course of Okonkwo’s life through the practice of polygamy, paying bride price, and the atypical case of Okonkwo beating his wives at slight frustration. In Okonkwo’s eyes, women are mere property and the ones that keep a man sane. But, it is also through Okonkwo, we see women – mothers (Ekwefi), wives (Ojiugo)

Types of Sports Fans - 753 Words

Blake Feldmann Orlet English 101-OL01D 16 June 2010 Types of Sports Fans Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans. Fans that are fanatics are the ones who are diehard and will put their favorite team before almost all other priorities. Their lives revolve around their favorite team and they will do†¦show more content†¦Usually they will know all or the majority of the people on their team, but will not know every aspect about them. This type of fan is the most common and will root on and follow their favorite team, but their life is not completely consumed by it by any means. Other priorities still come before their sports team and will not let their favorite team consume all of their time. The last type of fan is a fair-weather fan. This is the least liked fan and these fans irritate many people. Fair-weather fans will like one team one year and switch their favorite team the next year because of recent success by the other team. These people are not truly sports fans, and will just root for who is popular or whoever their peers like so they can fit in. Fair-weather fans root for teams that they do not follow because of excitement revolving around a team or because there are some big names on the team that they have actually heard of. These people will like a team, but will not follow them very closely and may only attend one or two sporting events a year at the most. Fair-weather fans will know the names of the star people on their team, but will not know the majority of their favorite team. Usually they will not have much merchandise with their favorite team on it either because they switch teams so much that they do not have tome to accumulate many goods with their team on them. EvenShow MoreRelatedTypes of Sports Fans624 Words   |  3 PagesStudent’s Name: | Level: | Group No.: | Teacher’s Name: | Teacher’s email: | PLEASE COMPLETE THIS FORM ON COMPUTER. WHEN YOUR TEACHER WANTS THIS, PLEASE PRINT OUT AND SUBMIT THE IDEA FOR THIS IS TO ESTABLISH A LEARNING JOURNAL PLEASE ADD AS MANY DETAILS AS POSSIBLE! My ELT Online http://myelt.heinle.com – Level 4 / Units 2; 6; 10; 11; 12 (World English 3) | Unit / Lesson | World English 3 / Materials | Week - Date complete | SubjectWhat do you want to achieve? | Student commentsHowRead More3 Different Types of Sports Fans841 Words   |  4 Pages3 Different Types of Sport Fans Everybody enjoys going to a sporting event. Whether the sporting event is Football, Baseball, Basketball, or even Hockey. Sporting events bring excitement to all of us, thinking that our team will win. If our team wins, we usually go home happy. Then if our team goes home losing, we get upset or sad inside. Anyways, we will always cheer for our team no matter what especially at the game. There are always those fans though that bugs people to death. Anytime at aRead MoreSports Essay1083 Words   |  5 PagesKevin Walters Go Team! Sports have become a huge part of this country’s culture, and the sports fans make up a good portion of the population. Every other conversation you hear, whether it be at the water cooler or in a bar, has something to do with some big play or blown call that happened the night before. The popularity of sports has grown magnificently in just the last 24 years that I have been a sports fan. What used to be all the men yelling and cussing at the TV, has become almost as popularRead MoreThe Impact Of Sports On Sport On Society1263 Words   |  6 PagesIntroduction Participation in sport is a significant aspect of leisure activity in our society (Filo, Funk, O’Brien, 2008). Additionally, sporting events influence millions of people and create a worldwide phenomenon- sport fandom (Keaton Honeycutt, 2014). The emotions of sport fans rise and fall with their favorite team’s performance. 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College students and more specifically student-athletes are engaging in gambling for various reasons. According to (Huang, Jacobs, Derevensky, Gupta, Paskus, 2007)â€Å"the top 3 reported reasons for student- athlete gambling were â€Å"for fun† (75.6%), â€Å"to win money† (53%), and â€Å"for excitement (52.1%).† College students are participating in all types of gambling most of them being legal. ResultsRead MoreSports Marketing and Mobile Technology Essay971 Words   |  4 PagesSports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but no w, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article â€Å"The Passion of the Fan†, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. 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These types of activities may require different materials or levels of understanding, but they all revolve around competition. It can also be argued that competition is what drives us to success in life. We strive to become better workers at our jobs and better students in class ahead of all of those behind us. Sports are one of the most popularRead MoreJust A Normal Football Fan1049 Words   |  5 Pagesa Normal Football Fan There is a variety of professional sports in the world today. People from all over have come to enjoy watching athletes compete. The fans of these sports all love, cheer and support their respected teams. Even so, there is diversity among sports fans. Sports fans usually exhibit distinct behaviors that separate them from others. By examining the behaviors of a sports fan, a person can categorize the different types of fans. Football fans can be classified into

Impact of Income on Purchase of Luxury Fashion Products Free Essays

string(64) " only buy luxury fashion products when they have a high income\." Executive Summary The current paper is a synopsis of the study on influence of Income on purchase of Luxury Fashion Products. The suggested study is a quantitative study of women and uses age based sampling; women aged 16-45 years. The traditional economics concept that higher income would lead to higher consumption of normal and quality goods and lesser of inferior goods are often challenged by marketers for luxury goods. We will write a custom essay sample on Impact of Income on Purchase of Luxury Fashion Products or any similar topic only for you Order Now Literature suggests that there are a number of other factors other than income that lead to purchase of luxury fashion products such as brand affiliation, prestige and social status, symbolic, functional, emotional attributes. Thus the research would explain the importance of income when young women in UK make purchase decisions related to luxury fashion products. The study is suggested to be quantitative in nature but in accordance with the logical positivism philosophy. It would follow a survey strategy and close ended questionnaire would be used in the research. The findings from the study are expected to have significant implications for companies in luxury products industry as well as specifically for marketers, marketing luxury fashion products to women in UK. 1 Introduction The current paper provides a synopsis for the study of impact of income on consumer decision making regarding luxury fashion products. The suggested study would use a case study of women in UK between ages of 16-45 years. The synopsis explains the research background, aims and objectives, scope and limitations, literature review and methodology for conducting the study. It further highlights the expected problems and limitations of the research. 1.1 Research Background: The suggested study is aimed at studying the impact of income on purchase decision regarding luxury fashion products. A further case study of women aged between 16 to 40 years from the United Kingdom has been taken. Like other industries, even within luxury goods, the marketers have to consider factors like competition, globalization, increased customer sophistication and maturity of markets etc to formulate its marketing strategy (Djelic and Ainama, 1999). The Economic crisis 2008 affected the sales in the luxury goods industry. However an upturn was observed in 2010. According to Passariello (2011) the luxury goods market in the Europe is worth ˆ168 billion and showed reasonable growth in the year 2010. The growth is not just specific to Europe, but market for luxury goods has increased greatly world over in the last few years. According to McKinsey Co‘s research, the highest growth is expected to be within China which is expected to grow by 20% till 2015 (Atsmon, Dixit and Wu, 2011). In luxury industry, globalization also offers huge opportunities like an emergence of new markets in countries like India, Russia and China (Silverstein, Fiske and Butman, 2003). The fastest growing market as suggested by analysts is that of China since the economy is growing very fast and the income of the people has significantly increased in the last few years (Agarwal and Wu, 2004). According to Roberts (2012) the luxury goods market incr eased by 4% in Europe in 2012, mainly attributable to high tourist spending but low local demand. Each year, more Chinese tourists visit Europe and are counted as biggest spenders on luxury products (Passariello, 2011). The marketers, in order to benefit from the emerging opportunities and promote sales of luxury fashion products, need to know the motivations of the targeted markets. The UK market is now recovering from recession and is an important market for sales of luxury fashion products. The economists suggest that as the income of consumers increases they move to quality goods from inferior goods. This is an objective explanation and the income is given as objective criteria however for luxury goods, marketers stress subjective reasons more. For example, Phau and Prendergast (2000) were of the view that how consumers perceive luxury is in subjective terms and it is their understanding of â€Å"luxury† which determines their related purchase behaviour. Marketers argue that income is not as important as a factor for purchasing luxury products. According to them Luxury goods consumption has always been a significant social practice while Berry (1994) explains that the value one attaches to luxury is a component crucial to the self-realization of a society. The marketers thus need to identify other factors that motivate the consumers to buy luxury fashions products besides income. The suggested research would study impact of income as well as important factors besides income that the marketers need to consider when developing their marketing campaigns for luxury fashion products. Dubois and Duquesne (1993) in their research found that culture is as important as income that determines the consumptions of luxury product s. 1.2 Research Aims and Objective: The research aim is to study the impact of income level on consumer decision making in the case of luxury fashion products. The aim would be achieved by the following objectives: To review literature and understand the factors impacting consumer decision making for luxury products. To study income as a factor and how it impacts purchase decisions regarding luxury fashion products. To understand the role of income for purchase decisions by young women. To develop a framework to explain the income effect on purchase of luxury fashion products by women. To study the significance of variables other than income that has an impact on luxury purchase behaviour. To make recommendations to the companies and marketers dealing in luxury fashion products for women. 1.3 Research Question The main research question that the research would answer is: Does income influence purchasing of Luxury Fashion ProductsThe study would test related hypothesis such as: H1: Income is an important factor for purchase of luxury fashion products. H2: The women in different age groups have different buyer orientations towards luxury products. H3: Income if an important factor for young women in UK for consumption of luxury fashion products. H4: Income is not the main factor but value creation for older women when buying luxury fashion products. H5: Women only buy luxury fashion products when they have a high income. You read "Impact of Income on Purchase of Luxury Fashion Products" in category "Essay examples" H6: Social motivations are more important variable for fashion conscious women in UK. H7: Luxury loving women do not consider income an important factor when purchasing luxury fashion products. 2 Preliminary Literature Review Whenever a consumer, practitioner or a researcher focuses on luxury goods, some specific characteristics of a number of luxury brands may come in mind such as Chanel suits, Cartier watches or Hermes handbags. These are all expensive, excellent quality, aesthetic heritage, design, reputation, desirability, exclusivity, inaccessibility, and personality reflection (Quelch, 2006). Quelch (2006, p.100) states that: Luxury brands are those whose ratio of functional utility to price is low while the ratio of intangible and situational utility to price is high. Besides satisfying the material needs of the consumers, the luxury goods also addresses social and symbolic needs (Wiedmann et al., 2007). Some researchers have further delineated luxury goods by comparing and contrasting their characteristics to the characteristics of mass consumption products. Riley, Lomax, and Blunden (2004) specified various features of luxury goods (e.g., Christian Dior fragrance) differing from everyday consumer goods (e.g., Dove soap). According to scholars, luxury goods are intended for niche market segments (Riley, Lomax, and Blunden, 2004). The marketers of luxury fashion products use exclusive placing, promotion, distribution and marketing segmentation techniques. On the other hand, for non-luxury products, they focus more on functionality and price. When buying luxury goods the consumers are influenced by quality, status and prestigious brands. Marketers emphasize association with heritage and craftsmanship when positioning luxury brands. Riley, Lomax, an d Blunden (2004) also explained that after-sales services and several other methods of value creation are very important in luxury goods. Hauck and Stanforth (2007) said that income effects, to some extent, the perception of luxury. For example, something might be a perceived necessity for one person while a perceived luxury for another. A popular way to identify luxury is based on five factors framework given by Phau and Prendergast (2000). These factors include brand identity, exclusiveness, high level of brand awareness; focus on customer loyalty and quality. In consumer behaviour literature the model given by Vickers and Renand (2003) explains that the purchase behaviour is determined by experiential, interactional symbolic and functional aspects for luxury goods since they are high in both social and personal identity. The non luxury products are only high in functional aspects. The model given by Seringhaus (2005) includes emotion related factors like personality and image, effective symbolic communication for brand identity and congruence with self-concept which positions luxury brands. According to Tse (1996), most of the research done on consumption strongly indicates the reflection of Western society and its impact on individualistic goals. In an individualist society, the behaviour and motivational factors of consumers when purchasing products may be fundamentally different from those in a collectivist society. Numerous scholars (e.g., Phau Prendergast, 2000) have testified that collectivist consumers have different attitudes and perceptions regarding luxury brands as compared to the consumers belonging to the individualist societies. Wiedmann, Hennigs, and Siebels (2007) however, argued that consumer behaviour for product categories like cars, fashion and luxuries is independent of their cultures and regions. According to this school of thought, the information search and exchange are universal in nature for such kind of products. Behaviour is an aspect of attitude derived from values and hence is associated to culture. Since attitudes are a projection of be liefs; consumers holding different beliefs about making purchases will therefore differ in their methods of searching information and making purchase decisions Personal attitude and values of a consumer has a bigger impact on their purchase behavior than their income. This means that people of same income group but different social and cultural backgrounds may have different approach towards buying luxury goods, depending upon their preferences and values. For instance the low income segment of consumers may possibly have a desire to buy only the best, as a result of which they may not buy bulk of luxury goods but quality goods. By and large, consumers can be divided into three categories on the basis of their income level: average, elite and lower class. It must be noted that though there would be a substantial difference between the purchasing power of the elite and lower class however both the classes have certain purchasing habits similar to their respective classified segment. But despite all this, it would be illogical to deny the impact of income on a consumer’s buying behavior, on both, prices and types of products. Early researchers argued that social class can be a better predictor of consumer purchase behavior than income (Keiser and Kuehl, 1972; Shimp and Yokum, 1981). Likewise, Coleman (1960 in Keiser, and Kuehl, 1972) found that while purchasing furniture, the prices of purchased goods and social class have a higher correlation than between the prices of purchased goods and income. To find the answer to the debate of income versus social class, numerous researches were conducted. The answers established the superiority of income over social class (e.g. Myers et al., 1971). According to Myers and his colleagues (1971) income had more predictive power over social class, when examining the purchase behavior of low priced goods, semi-durable and durable products, cosmetics, plus services such as travel, furniture, clothing and appliances. Sivadas (1997) also testified that income is a better predictor than social class when it comes to consumer behavior for leisure and recreational activities. Earlier consumers used to shop according to the value of dollar, which stayed limited to purchasing necessary products and services only. Modern shoppers, however, make purchases when rewarding themselves and utilize shopping as a method of â€Å"feeling good† and self-satisfaction. In contemporary society, consumers make purchases to make a statement, exhibit their personality and boost their self-image. Since the purchased goods are in accordance with the psyche of the consumers, the researcher decided to assess the pattern of consumer purchase behavior with regards to luxury products. Some researches take income as the prerequisite, for example they study elite consumers only when studying consumption of luxury fashion products. They then use psychosocial variables to differentiate between the consumers of luxury products (Xiao and Pras, 2011). Researchers further show that even though men buy more luxury products in few cultures but the decision is influenced greatly by women. Study by Kaefer, Heilman and Ramenofsky (2012) showed that attitude of wife towards luxury products is very important and women have an impact on spending their spouses. Truong (2010) considers the role of personal aspirations and suggested that both intrinsic and extrinsic motivations are important for consumption of luxury goods. 3 Methodology 3.1 Research Philosophy: The methodology design is a very important part of any research based study. For the purpose of this research, it is suggested that a logical positivism research philosophy should be adopted. The philosophy suggests that empirical analysis should be backed by a logical analysis (Potter, 1996). Such a research would not only suggest findings but would also justify the findings using logic and literature. Using this philosophy would add a qualitative aspect to the research and would help the reader better understand the findings and implications. 3.2 Research Approach: Research approach can be defined as the studying of a phenomenon in order to collect, transmit and produce knowledge under the examination of a researcher. Thomas (2003) noted that either of the two research approaches, i.e. qualitative or quantitative or both, can be used in a dissertation depending upon the nature and purpose of the study. Qualitative research is also referred to as inductive approach, through which one can understand the research context and the occurrence of different events. However, the drawback of this research approach is its extensive nature and that it is hard to be defined and measured. Different scholars have observed that this approach relies upon a phenomenological and post-empirical assessment of the world, which perceives that reality is constructed socially as depicted by the situational context (Bryman and Bell, 2007). The quantitative research method, otherwise termed as deductive research approach, can be largely regarded as the scientific data co llection method. The quantitative data can be effectively classified, measured and assessed due to its numerical outlook. It is framed on firm rules or formulas and follows very strict procedures for making determinations (Bryman and Bell, 2007). A quantitative approach is being used because the results can be easily generalised and presented in the form of an empirical analysis. The quantitative study would provide an objective measure for importance of income for purchase of luxury fashion products. Furthermore, significant variables other than income and the extent of dependence of consumption of luxury on them can be identified using the quantitative approach. In this research, a quantitative approach is suggested using a survey strategy. The quantitative approach would help study the significance of income as a variable in quantitative terms. A survey strategy is easy and economical, and can help collect quality data in short spaces of time (Saunders et al., 2007). The sample size for the survey is suggested to be 300 however the size can be reduced due to certain problems and limitations of research. Furthermore, as aforementioned, demographic sampling would be used. Women in UK from aged between 16-45 years would be randomly selected and contacted for the study and would be asked to fill questionnaires. This age group has been chosen because they have exposure to different levels of income as well as social motivations are different at different ages. Furthermore, women are generally thought to be the intra-house income decision makers and consumption allocators (Bourguignon et al., 1993; Ashraf, 2009). 4 Data Collection and Analysis For data collection purposes, a researcher is provided with two techniques: primary data collection and secondary data collection. The suggested research would be primary research and would make use of primary data primarily. As previously mentioned, a survey strategy would be employed and in accordance, questionnaires would be used as data collection tools. The development of a questionnaire is a lengthy process however it is alongside meeting the data collection needs of the research. Prior to development of the questionnaire a framework would be designed using literature review. Using the literature review, main variables would be indentified that have an impact on purchase and consumption of luxury fashion products. For the initial literature review it is suggested to include several variables such as perceived quality, brand loyalty and social status and as such they should be studied as independent variables. Income can be used as an independent variable or a moderating variable in the study. The choice would be clearer for the researcher after reviewing more literature on the subject. Lastly, the purchase behavior would be the dependent variable. For the purpose of analysis, SPSS would be used which would make the data collection, management and analysis easier. 4.1 Reliability, Validity, And Generalisability: For any research, issues regarding qualitative or quantitative data, reliability, validity and generalisability are important factors for determining the quality. For quantitative research, the reliability and validity can be tested in quantitative terms (Creswell, 2009). For example, in the suggested study a pilot test would be conducted and using croncbach’s alpha the validity and reliability would be determined. Furthermore, using triangulation and support from literature the findings would be supported according to the logical positivism approach. This research focuses on an in-depth analysis of the purchase behaviour of women in mainland or suburban areas of the UK, whilst keeping in focus the significance of different income groups of consumers within a market. Since this study is limited to the urban markets of luxury, it might therefore be inappropriate to generalize the results of the study to beyond the urban and suburban areas of UK. Similarly the gender and age based sampling decreases the generalisability of the study. 4.2 Research Limitations The most important limitations that the researcher would need to consider at every step of research are time and capital. Besides time and finance, the scope of the research would be limited to luxury goods and the UK market. The realm of luxury goods constitutes capital goods like personal jets, real estate, luxury automobiles, and yachts; consumer services in expensive retail stores, resorts and hotels; and wines and champagne, as well as exotic vacations, travelling; and financial services such as credit cards etc., targeted at elite class consumers. However this study will keep itself limited to the superior personal fashion goods such as apparel, perfume and accessories, such as watches, handbags, shoes and jewellery. The research conducted in the future could examine the other product categories for further exploration of the luxury goods market in UK. 5 Conclusion This study is aimed at understanding and assessing luxury goods consumer behaviour. Product development, communications management, branding strategies and numerous other business activities require understanding consumer behavior, especially towards luxury products. In order for the designers, retailers and producers of the luxury products brands to benefit from the market expansion trends, they need to have a thorough understanding of the consumer behaviour of their target market. Therefore a proactive investigation of the target consumers and their purchase behaviour is necessary to derive the implications for marketers of the industry. Therefore to this end this research provides an insight for practitioners of the UK luxury goods market by documenting the potential and the landscape of the UK goods industry with valuable information regarding the consumer behaviour. 6 TIME CHART References Agarwal, J. and Wu, T. (2004). China’s entry to WTO: global marketing issues, impact and implications for China. International Marketing Review. Vol. 21. P.279. Ashraf, N. (2009). Spousal Control and Intra-household Decision Making: An Experimental Study in the Philippines. American Economic Review. 99(4). Pp. 1245–77. Atsmon, Y. Dixit, V. And Wu, C. (2011). Tapping China’s luxury-goods market. [Online] Mckinsey Quarterly. Available at: http://www.mckinseyquarterly.com/Tapping_Chinas_luxury-goods_market_2779 [16th April, 2012]. Berry, C.J. (1994). The idea of luxury: A conceptual and histiorical investigation. New York: Cambridge University Press. Bourguignon, F and Chiappori, PA and Browning, M and Lechene, V (1993) Intra -Household Allocation of Consumption: A Model and Some Evidence from. Annales d’Economie et de Statistique 0(29). Pp.137–56. Bryman, A., and Bell, E., (2007), Business research methods, Oxford University Press, New York. Creswell, J. W. (2007). Qualitative inquiry research design: choosing among five approaches. Oaks, Calif.: Sage, cop. Djelic, M.L. and Ainamo. A. (1999). The convolution of new organizational forms in the fashion industry: A historical and comparative study of France, Italy, and the United States. Organization Science. 10(5). Pp 622-637. Dubois, B and Duquesne, P. (1993). The Market for Luxury Goods: Income versus Culture. European Journal of Marketing. 27(1), pp.35 – 44 Hauck, W.E. and Stanforth, N. (2007). Cohort perception of luxury goods and services. Journal of Fashion Marketing and management. 11 (2). Kaefer, F., Heilman, C.M. and Ramenofsky, SD. (2012). 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Between the World and Me Essay Example For Students

Between the World and Me Essay Outline1 Introduction2 Short summary3 The scope of the story4 Challenges accomplished by Coates5 Beliefs of Coates6 Summary Introduction Between the world and me  is a story of Ta-Nehisi Coates in which he is writing a letter to his fifteen-year-old son named as Samori about the best methods to survive in the modern world. As most of the themes are based on racism, the American dream  and inspiring stories, Coates has briefed the concept of struggle and how the hard work had brought significant improvement in his life. Basically, the author is writing the novel by overviewing the racist murders of John Crawford, Eric Garner, Mike Brown and Renisha McBride as the American society has an old tradition of destructing black people’s bodies. Furthermore, he recalls the torture, violence, and efforts of Malcolm X  that helped black parents to protect their children while living in Baltimore. Short summary Between the world and  me is a letter from renown author Ta-Nehisi Coates which is written in reference to son Samori for making him aware of what does it really mean to become a black man in America. As the book-length letter is divided into three parts, each one has a unique theme  and story which makes it interesting for the readers go through. Part 1 Talking about the first part of the letter, the author recounts experiences being a young man and the time he grew up in Baltimore. As it was a period when walking to school was dangerous, and many people  often got murdered, he continued to study at Howard University and became a successful writer. Part 2 The second part of the letter covers the events after the birth of his son Samori. As it starts with the death of an African American man Prince Jones who was killed by a police officer, the writer continues the story by explaining the events of Malcolm X  which led him to move his family to New York City and finally to France. Part 3 The third part is the last section of the letter which covers Coates’s major life events such as the visit with his mother Mable Jones who was a hardworking woman and did her best to raise her children properly. The scope of the story Between the world and me  is all about people  who have been struggling hard in their lives to achieve success. After Ta-Nehisi Coates graduated from Howard University which he calls â€Å"His Mecca†, he moved to Maryland which was an area plagued by police brutality. As the work  mostly covers his lifespan stories and events of Malcolm X, Coates then migrated to New York along with his family where he also established his writing career. Furthermore, Coates believed that things could be changed through hard work, willingness and determination. As he prompts  dreamers about their laziness and ignorant attitude, the meaning  of the story is all focused-on individuals who want to live a happy life ahead. Although Coates is an atheist and was raised in a home where religion was not followed, the work  he performs in his life can surely be considered by readers and young generation to write an appreciable thesis. Challenges accomplished by Coates Coates was intelligent, hardworking and believed that struggle could eventually lead to success. Although he was against dreamers, he wanted individuals to acknowledge the reality and change circumstances on by doing the work  which brings benefit to their community. Furthermore, he followed the approach of Malcolm X  and wanted all young boys not to rely on false hope or stories as set by solitary heroes and maintain equality amongst the countrymen. With the latest advancements in technology, people  have greater chances of making a bright future and help their fellow beings as well. Coates left Dr. Jones house only to make the community aware about the disadvantages of dreaming and brought a positive hope that will surely develop awareness and responsibility amongst people. .u929896d429fdc07c337fead7b3de6746 , .u929896d429fdc07c337fead7b3de6746 .postImageUrl , .u929896d429fdc07c337fead7b3de6746 .centered-text-area { min-height: 80px; position: relative; } .u929896d429fdc07c337fead7b3de6746 , .u929896d429fdc07c337fead7b3de6746:hover , .u929896d429fdc07c337fead7b3de6746:visited , .u929896d429fdc07c337fead7b3de6746:active { border:0!important; } .u929896d429fdc07c337fead7b3de6746 .clearfix:after { content: ""; display: table; clear: both; } .u929896d429fdc07c337fead7b3de6746 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u929896d429fdc07c337fead7b3de6746:active , .u929896d429fdc07c337fead7b3de6746:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u929896d429fdc07c337fead7b3de6746 .centered-text-area { width: 100%; position: relative ; } .u929896d429fdc07c337fead7b3de6746 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u929896d429fdc07c337fead7b3de6746 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u929896d429fdc07c337fead7b3de6746 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u929896d429fdc07c337fead7b3de6746:hover .ctaButton { background-color: #34495E!important; } .u929896d429fdc07c337fead7b3de6746 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u929896d429fdc07c337fead7b3de6746 .u929896d429fdc07c337fead7b3de6746-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u929896d429fdc07c337fead7b3de6746:after { content: ""; display: block; clear: both; } READ: Impact Of Hurricanes In Florida EssayBeliefs of Coates Coates was born in a home which did not follow any respective religion meaning that he had no spiritual framework to gain motivation and uplift. Although black Christians pray and hope for justice, their bodies were still being destroyed, and as a result, the act promoted exploitation within the area. Furthermore, this differentiated Malcolm X  from the modern-day leaders and how he had set priorities to protect his citizens and community. Between the world and me  brings great explorations and opportunities for the readers to make augmentative essay  questions. By performing in-depth analysis, one can certainly understand the struggle and focus when reading the acts of Malcolm X  and how did he bring a great revolution to stop brutal activities with black bodies. Summary After reading Coates amazing life story written in a letter form to his son, we can understand the devotion, willingness and positive attitude he had towards his community. With each phase of his life clearly presented, individuals can learn the best ways to develop self-confidence, willingness to do hard work and make their community a better place to live.