Boston beer case free essay sample

Koch blundered by not adopting a more aggressive growth strategy in the 1 9905. His overly cautious approach guaranteed that Boston Beer would never be more than a niche player in the U. S. Beer market Boston Beer Companys main growth strategy was focused by differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors, a market driven approach, and a very efficient contract brewing strategy. Unfortunately, by the sasss, their initial public offering of $30 went as low as to $8 per share.Since the easy of entry into the microbrewery business is low, that resulted in about 3000 new microbrewery into the market. When there became too many options available for the consumer, Jim Koch should have approached the situation and avoided the risks of the companys shares from falling, right when they saw stocks going down. He could have also approached having a more aggressive growth approach when the company went PIP. We will write a custom essay sample on Boston beer case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They could have avoided the company from becoming part of the niche market, which is still the case today.If he would have been a little more aggressive when they went PIP, they could have invested money into a brewery where they can meet their demands, not over exuberant the expansion. Also, they could have invested in finding the right marketing campaign like using celebrities or just advertising the beer to capture consumers attention. They really needed to create a type of quote or motto people would remember, just like Dos Squish and Coors light. Boston Beer Company has failed to that and for that reason their growth is still at a steady pace where is still not part of the big dogs yet.Since they focus so much on differentiation as their strategy, why couldnt they capture consumers attention quicker and faster? In the 1 asss, Jim Koch should have changed his company from getting into a niche market into a general market, so that today he still does not need to prove or go bar t o bar, to ask them to carry their beer. It should be a first option when someone is opening a bar to have Samuel Adams beer because the consumers love It. He failed to do so by not taking advantage in the asses and he will still have to do the same beer pitch to bars, because of his mistake.